• Assistant Media Planner

    Job Locations US-NY-New York
    Posted Date 2 weeks ago(2 weeks ago)
    # of Openings
  • Overview

    Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, we help our clients make connections that count—leading to bottom line growth, an inspired workplace and business transformation. With global headquarters in New York and 17 offices across North America, the UK, Europe and Asia-Pacific, Engine offers clients a vast range of marketing solutions—from insights and content to distribution and technology.


    Our Assistant Media Planner will help develop and activate paid media (primarily digital) strategies to deliver against client objectives; communicate and present paid media strategies, and execute approaches to clients and internal stakeholders. This is a great opportunity for someone who wants to work in a growing innovative start-up environment learning about digital media and building brands for our clients.


    Assisting in the development of strategic media plans:

    • Conducting media research with in-house and 3rd party sources
    • Helping develop a strategic media & measurement approach
    • Assisting AMD in presenting to clients for approval
    • Finalizing a negotiated and effective media plan
    • Creating Activation Briefs and drafting and sending partner IOs
    • Facilitating successful implementation of plans with activation or buying teams (in-house or outside vendors)
    • Oversee ad trafficking, campaign staging and campaign launch QA
    • Integrating with any other strategic account or creative teams, if applicable

    Activating, maintaining and reporting on approved media plans:

    • Creating and maintaining media plans, flowcharts and buying guidelines
    • Assisting in deployment and optimization of paid social media campaigns (Facebook/Instagram, Twitter, Snapchat and others)
    • Ensuring that all partners are delivering on-budget, on-time, on-goal, etc.
    • Creating reporting deliverables for clients (weekly, monthly, wrap reports)
    • Collecting reporting from campaign partners (in-house and outside vendors)
    • Communicating approved optimizations to activation teams
    • Assist in developing and writing key performance insights and implications

    Ensuring a smooth, accurate and timely client billing process:

    • Working with internal finance team and clients on their billing process and timelines
    • Updating agency budgeting documents
    • Handling vendor or finance discrepancies as they arise
    • Saving and storing all signed buy authorizations, insertion orders, invoices, etc.


    • Bachelor’s degree from a four-year college or university
    • Experience or internship working in an integrated, digital communications environment at an agency or brand, preferred
    • Ability to communicate effectively with clients while representing Engine as an expert in the industry
    • Extreme organization and project management skills are a must
    • Solid interpersonal and teamwork abilities – collaboration is probably the most critical requirement
    • Demonstrated curiosity, critical thinking and problem-solving abilities
    • Strong analytical abilities, including drawing insights from client or media reported trends


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