Senior Performance Strategist (Media Buyer)

Job Locations US-NY-New York
Posted Date 4 months ago(7/1/2020 1:23 PM)
ID
2020-2924
# of Openings
1

Overview

EMX is a leading marketing technology company, leveraging a patented, end-to-end tech stack purpose-built to meet the demands of today’s digital marketplace. The company creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers across digital media channels — including Advanced TV, Video, Display, Search & Social.

 

While recognized as an independent solutions provider for the digital media landscape, EMX also serves as the technology and programmatic division for its parent, ENGINE — a global data-driven marketing company serving advertising’s most recognized brands.

Role

We’re looking for a Senior Performance Strategist to be an integral part of our Ad Operations team. Performance Strategists oversee the performance and optimization of advertiser campaigns and provide feedback to the client service manager on performance and changes. This role will be responsible for managing and media buying for direct response advertisers. By utilizing our direct supply and access to third party channels, the performance media buyer will optimize campaigns to drive customer acquisition through display marketing, mobile marketing, social marketing, and search marketing. The ideal candidate will have had experience working with direct CPA advertisers, Affiliate networks, DSP’s , and CRM platforms.

Responsibilities

  • Monitor and optimize campaign  performance and pace through internal and third-party reporting and provide optimization updates to client teams.
  • Prospect and identify new potential direct response traffic sources to buy on (Client onboarding)
  • Manage campaign setup process to ensure campaigns are setup quickly and accurately
  • Media buy on CPA, CPM, and CPC pricing models to back into CPA goals
  • Communicate campaign performance to team which include reporting and analytics
  • Cultivate relationships with clients, gain deep insight into their business and provide new solutions to their marketing and advertising goals.
  • Build and maintain an intimate knowledge of online advertising and affiliate marketing industry developments to spot trends and opportunities.
  • Provide client teams with post-campaign services (comprehensive recaps of campaigns, making recommendations for future campaigns, providing further data and information to the client/agency).
  • Become an expert on the use and best practices of EMX

Qualifications

  • Minimum 3+ years’ experience in digital marketing or digital media
  • 2 + years media buying experience, preferably in mobile Apps (user acquisition a plus)
  • Strength in business development and account management, with proven track record
  • General affiliate marketing comprehension and strong verbal communication
  • Experience with marketing campaign management
  • Strong experience in performance-based online marketing models (e.g.: CPA, CPI, CPC) 
  • Software – Everflow (Hasoffers, Cake, Linkshare),
  • Ability to work independently & within team environments.
  • Experience working with Verification Partners such as IAS, MOAT and DV a must
  • Outstanding troubleshooting, analytical, and problem-solving abilities
  • Detail and quality oriented; strong organizational skills
  • Effective time management skills ability to prioritize, meet deadlines and adapt to new technologies.
  • Thrive in a fast-paced start-up environment
  • Strategic thinker with the ability to understand internal and external needs.
  • Ability to multi-task without allowing performance to suffer.
  • Strong proficiency in Microsoft Excel
  • Experience using third party reporting such as DCM
  • Experience using Asana a plus
  • Experience using DSPs such as Xandr and Adobe is a plus

 

 

We, ENGINE, are an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law.

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